Uncover Strategies to Combat

Shopper Fatigue in 2024 

As holiday sales creep earlier each year, shopper fatigue around Black Friday and Cyber Monday is growing. Our latest research identifies five unique shopper segments—from Excited to Apathetic—revealing the key drivers behind each group’s excitement level, or lack thereof, for these major retail events. Discover how tailoring your Black Friday marketing strategy can reignite enthusiasm and capture these audiences. 

Unlock a values-based approach to connect with your audience more effectively this season. Simply fill out the form to Download Now. 

Key Findings Include: 

• Identifying Fatigued Shoppers: Learn what’s fueling Black Friday fatigue and how to re-engage consumers who feel overwhelmed by early sales.

• Targeting Freedom and Purpose ValuesTypes: See how specific motivations, like independence and ethics, impact shopping preferences and which messaging appeals most.

• Actionable Insights for Every Shopper Segment: From Apathetic to Excited, find out where different segments plan to shop this Black Friday and Cyber Monday, and why. 

Gain exclusive access to “BLACK FRIDAY 2024 and Shopper Fatigue: How the Nation’s Biggest Retailers Stack Up,” our in-depth report based on a national survey of 1,290 U.S. adults.