Dive Deeper Into How Politics and Values

Drive Shopping Behavior 

While our top 5 takeaways highlight the most impactful insights on Black Friday consumer behavior and shopper fatigue, our detailed insights report reveals the in-depth data that today’s brands need. Get a closer look at how shifting Black Friday trends and political influences are reshaping this year’s holiday shopping season. 

To access the full report for Black Friday and Cyber Monday marketing success, please submit the form. 

What’s Inside: 

• In-Depth Insights on Black Friday Fatigue: See how Black Friday fatigue is affecting consumer enthusiasm and what it means for your Black Friday marketing strategy. 

• Cyber Monday Trends Analysis: Explore emerging Cyber Monday trends and how you can craft an effective Cyber Monday marketing approach to connect with values-driven consumers. 

• Shopper Segment Breakdown: A closer look at behaviors across political and ideological lines, highlighting trends that can inform your Black Friday marketing and Cyber Monday promotions. 

• Consumer Shopping Motivations: Learn how core motivations like Achievement and Freedom are influencing Black Friday buying trends and where consumers plan to shop. 
  

Elevate Your Holiday Marketing Strategy for 2024 

Prepare for Black Friday and Cyber Monday with the strategic insights needed to drive engagement. Our detailed survey analysis will help you target key shopper segments, combat shopper fatigue, and create campaigns that resonate.