This podcast is based on Aletheia’s research about how consumer values can give restaurant markers an edge in an era of rising costs. The podcast content, hosts and their voices were generated using AI.  Click below to listen.

In our premier podcast episode, two AI hosts discuss the future of consumer dining habits and their impact on restaurant marketing, based on research by Colleen Howell (Zenzi Researcher for Aletheia) and recent Pluralytics AI analysis of messaging and imagery for 8 restaurant chains. The engaging conversation covers how evolving consumer expectations are reshaping the industry and what restaurant brands can do to stay ahead. 

One of the key takeaways is the increasing relevance of values-based marketing in today’s dining landscape. As one AI host notes, “Consumers don’t just want a meal—they want a story. They’re looking for brands that reflect their own values, whether it’s sustainability, local sourcing, or health-conscious choices.” This shift means restaurants must adapt by building deeper, more authentic connections with their customers, driven by their core values. 

The hosts explore how behavioral segmentation in marketing is crucial for understanding these shifts in consumer behavior. With data insights, restaurants can identify specific audience segments—such as eco-conscious diners or convenience-seekers—and tailor their messaging to resonate more deeply with these groups. “It’s not just about demographics anymore,” one host explains. “It’s about what drives your customer’s decisions. Are they looking for speed, quality, or sustainability? These behaviors tell you where to focus your marketing efforts.” 

The conversation also dives into the role of AI in restaurant marketing strategy, not only for predicting consumer preferences but for creating personalized experiences that keep customers coming back. By leveraging data on dining patterns—such as dining frequency, preferred cuisines, and the motivations behind eating out—restaurants can build campaigns that feel tailored and relevant. 

For restaurant marketing agencies, the episode offers insights into how AI can enhance client offerings. Whether it's developing customer personas or fine-tuning a campaign, AI can unlock new levels of precision and creativity in marketing, making it easier for restaurants to connect with their target market in a more meaningful way. 

You’ll be blown away by this innovative episode to explore how AI and values-based marketing are driving the future of dining, with actionable strategies for restaurant brands and marketing agencies alike. 

Dive into the original article which was featured by QSR Magazine here.